South Summit · Vertical AI · TravelTech / leisure vehicle industry

Generic AI guesses. SmartVan solves

AI-powered technical support for campervans and motorhomes. Trained on each vehicle’s documentation and on-board systems to make leisure vehicle travel safer, smarter and easier.

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300+technical manuals processed
24/7vehicle-specific support
B2B2Crental, dealers, manufacturers
Production MVP Vertical AI Scalable SaaS layer
S
SmartVan AI assistantLive demo
The heating has stopped during a snowy weekend. It’s -2ºC and the manual is in German. What should I check?
First: safety. Do not force restarts if there is a gas, fuel or electrical warning. Ventilate and check the control panel code.
For your installed heating system, start with battery voltage, fuel level, fuse F3 and the error code on the panel.
If the code is repeated more than three times, I will stop troubleshooting and generate a structured report for your rental company or workshop.
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The problem

leisure vehicle support is still fragmented, slow and expensive

Travellers face manuals in other languages, videos for the wrong model, contradictory forum advice and generic AI that does not know their real vehicle setup.

Information is scattered

Manuals, forums, WhatsApp groups and YouTube videos are hard to search when something breaks on the road.

Technical mistakes are risky

Wrong advice around heating, batteries, gas, water or electricity can create safety issues or unnecessary workshop visits.

Companies are overloaded

Rental companies, dealers and workshops spend hours answering the same repetitive questions from inexperienced users.

How SmartVan works

Technical precision with a conversational experience

SmartVan identifies the vehicle context, searches structured technical documentation and gives clear, actionable guidance. If the problem is complex, it escalates with a complete diagnosis.

1

User asks

From web, WhatsApp or a QR code inside the vehicle.

2

Vehicle context

The system knows the model, layout and installed components.

3

Technical search

It uses manuals, structured knowledge and trusted sources.

4

Safe answer

Clear instructions, adapted to the exact setup.

5

Escalation

Complex issues are sent to a professional with context.

Generic AI

  • Does not know the vehicle setup.
  • May suggest the wrong component or wrong energy source.
  • Cannot reliably distinguish model-specific procedures.
  • Does not know when to escalate to a professional.

SmartVan AI

  • Trained on each vehicle’s documentation and on-board systems.
  • Built for campervans, motorhomes and caravans.
  • Clear, safe and actionable guidance.
  • Escalates complex issues to companies or workshops.
Market opportunity

A growing market with outdated support

SmartVan targets both individual leisure vehicle owners and the professional leisure vehicle ecosystem: rental companies, dealers, workshops and manufacturers.

Individual owners

Annual subscription for safer, more independent travel.

Companies

B2B integrations to reduce repetitive support and improve customer experience.

Platform partners

SmartVan as a value-added AI layer inside leisure vehicle apps, fleets and marketplaces.

5.9M+leisure vehicles in Europe
215K+new leisure vehicle registrations in Europe in 2025
€552Mestimated European TAM
€2M ARRinitial SOM target in 3 years
Validation and traction

From technical MVP to the support layer for the leisure vehicle industry

SmartVan is already moving beyond a concept: the assistant is in production, manuals are being processed and B2B integrations are under development.

300+technical manuals processed
Paying usersB2C product in production with real feedback
3B2B rental integrations in development
80%estimated gross margin SaaS model
Defensibility

A universal and open SaaS platform for the leisure vehicle industry

SmartVan combines vehicle-specific technical knowledge, user accessibility and B2B integration depth — without becoming a closed manufacturer-only tool.

Proprietary knowledge

Technical manuals transformed into structured, searchable vehicle knowledge.

Exact context

Responses adapted to the real vehicle, installed systems and configuration.

B2B integrations

Fleet and dealer integrations create long-term retention and switching costs.

Feedback loop

Every interaction helps improve the system and increases the data advantage.

Zero friction

Access via web, WhatsApp or QR without forcing users to download another app.

Multimarket expansion

Built for international leisure vehicle travel, multilingual support and European expansion.

Mariola Martínez working from her camper van
Founder-market fit

Built by an AI engineer who lives the problem first-hand

I’m Mariola Martínez, founder of SmartVan AI. I’m a computer engineer specialised in artificial intelligence, CRM and B2B consultancy — and I also live and work from a campervan.

SmartVan was not built from a desk looking at the leisure vehicle industry from the outside. It was born from real technical problems on the road, then turned into a scalable AI product for travellers and companies.

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Investment round

€350K to take off

Goal: reach product-market fit, scale to +€1M ARR and position SmartVan AI as the support standard for the leisure vehicle industry.

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45%Development: freemium plan, offline version, and new integrations
35%Marketing: acquisition and growth campaigns
20%Team: support and operating structure

Met SmartVan AI at South Summit?

Whether you are an investor, leisure vehicle company, platform, dealer, manufacturer or potential partner — let’s talk.

Email Mariola Book a 30-min meeting Visit website